I am a marketer with a passion for problem-solving, working collaboratively, and creative ideation.
My mission is to continue to grow and learn both in my personal and professional field.
I am a firm believer that you can learn new things in even the smallest encounters, which is why I thrive in collaborative environments. All experiences transform our points of view and allow us to bring something different to each project.
Resume and Experience
This portfolio showcases my extensive education in Strategic Marketing Communications from Emerson College and practical experience across multiple organizations. My work history encompasses positions at Wave Collective, TD Garden, Emerson College, The Williams Agency, and Raiz Magazine, demonstrating progression in professional responsibilities. Core competencies include social media strategy development, content creation across various platforms, analytics tracking, creator network management, and promotional campaign execution. Technical proficiencies span Canva, Adobe Creative Suite, Google Analytics, various CRM platforms, and multiple social media management tools, complemented by strong collaborative and communication skills essential for cross-departmental marketing initiatives.
Case Studies and Accounts
Moxie Scrubs
An innovative marketing strategy for a nurse brand, including brand analysis, field research with practicing nurses, and implementation of a multi-channel marketing approach for the healthcare apparel industry.
Farmer Foodie
Comprehensive market research and complete marketing plan for the cashew cheese brand, including market positioning, customer analysis, and promotional campaigns to establish presence in the plant-based food sector.
Bakey
A strategic brand assessment for a Boston-based Israeli bakery and café, including brand evaluation, market analysis, and implementation of recommendations for growth in the overly saturated market.
