The main goal is to improve her social media presence to become more appealing to a younger demographic.
Overall, this social media plan will allow Natalia to raise awareness of her brand better and increase engagement while building a more extensive fan community.
The second goal would be to increase the number of live performances.
Natalia communicates with her audience through social media. Through these platforms, she appeals to be relatable and very approachable. This differentiates her from others who mainly focus on having a promotional feed; she is very open about her life, hobbies, and passions, which allows her target audience to get to know her better and develop a better connection.
The playlist would allow listeners to find Natalia’s work in one place. This playlist would include singles, albums, and features.
Natalia’s profile picture should evoke the warm and carefree energy that her aura resonates with.
Suggestion: The background could be updated frequently to promote new singles.
Natalia could upload personal playlists that consist of her favorite artists or songs. This is a great way to develop a relationship with listeners and for them to get a glimpse of artists who have influenced her music.
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Client Specific Terms
“Natalia Bonfini”
“new-aged blues”
“American Idol”
“Cape Cod musician”
“female singer/songwriter”
“Bonfini Entertainment”
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Category Generic Terms
“new-aged blues”
“classic rock”
“soul”
“pop”
“singer/songwriter”
