Target Market
Strategy & Big Idea
Our team’s strategy is centered around positioning Nespresso as Indian consumer’s #1 coffee capsule provider.
Unifying Campaign Elements
Sustainable Luxury in Every Brew
Nespresso is more than just a cup of coffee. It is a revolutionary brand that works to provide its consumers with the richest tastes from all over the world. We believe in giving back. For the past seven years Nespresso has focused on becoming the most sustainable company in the coffee processing industry.