Target Market

Strategy & Big Idea

Our team’s strategy is centered around positioning Nespresso as Indian consumer’s #1 coffee capsule provider.

Unifying Campaign Elements

Sustainable Luxury in Every Brew

Nespresso is more than just a cup of coffee. It is a revolutionary brand that works to provide its consumers with the richest tastes from all over the world. We believe in giving back. For the past seven years Nespresso has focused on becoming the most sustainable company in the coffee processing industry.

Goal #1

Promote Nespresso’s Reputation as a Sustainable Brand

Goal #2

Successfully Enter the India Market